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Monday, October 4 • 9:45am - 10:15am
Launching Viatris: Staring Down the Pandemic. Standing up for our Patients and our People

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  • Launching a new company is both exhilarating and challenging for any communications and executive team.The effort becomes much more complex when it’s done during a global pandemic.
  • That was the case for Viatris, launched in 2020 as a new kind of healthcare company, one that views healthcare not as it is but as it should be.
  • The effort involved thousands of employees around the globe, a critical purpose, world class science, and millions of people depending on our medicines.
  • The lessons included a fresh design and approach for communications and marketing built on agility, speed, partnership, and relevance.
Speakers
avatar for Jennifer Mauer

Jennifer Mauer

Head of Global Communications and Corporate Brand, Viatris
Jennifer Mauer has built a reputation as a strategic communications leader who successfully navigates organizations through periods of start-up, crisis, and growth. Over her career, Jennifer has created trusting relationships with all levels of employees including CEOs, Executive... Read More →

Monday October 4, 2021 9:45am - 10:15am EDT
  General Sessions

Attendees (1)