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Monday, October 4 • 4:15pm - 4:45pm
Panel: How Purpose-Led Organizations Are Increasing Relevance and Raising Stakeholder Expectations

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Purpose-driven organizations are redefining the role brands and companies can take in shaping meaningful change in our society. A study published in the Harvard Business Review showed that companies putting purpose at the center of their strategy generated sustained profitable growth and were able to stay relevant in a rapidly changing world while deepening ties with their stakeholders.

What is resonating? How are communications strategies supporting organizational purpose? It’s no longer about growth – but growth in the service of what? Patients and consumers are deciding to follow organizations operating in a transparent, diverse, and culturally relevant manner that aligns with their beliefs and worldview.

This panel which will explore the concept of the purpose-led organization, including strategic intent, ethics and communicating a distinctive approach to innovation to maintain and strengthen corporate relevance.
Speakers
avatar for Elyse Margolis

Elyse Margolis

President, Real Chemistry
avatar for Wendy Lund

Wendy Lund

Chief Communications Officer, Organon
Wendy is the chief communications officer of Organon, whose vision is to be a leading global women’s health company. She is responsible for establishing and overseeing all aspects of global communications and related advocacy for Organon to help it achieve its aspirations for improving... Read More →
avatar for Kelli Teno

Kelli Teno

Director, Pharmacy and Healthcare Services Communications, Walgreens
Kelli Teno’s experience spans global and U.S. communications supporting pharmaceutical, retail and healthcare brands and companies. As director of Walgreens Pharmacy and Healthcare communications, Kelli helps internal and external audiences understand Walgreens rapidly expanding... Read More →
avatar for Marisol Mendez Peron

Marisol Mendez Peron

Senior Vice President, Global Investor Relations & Communications, Genmab
Marisol is responsible for the strategic management of both internal and external communications and investor relations efforts for Genmab, an international biotech specializing in next-generation antibody therapeutics working to transform the future treatment of cancer. She is responsible... Read More →

Monday October 4, 2021 4:15pm - 4:45pm EDT
  General Sessions