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Pharma PR & Communications Summit
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Monday, October 4
 

8:00am EDT

Breakfast and Registration Opens
Monday October 4, 2021 8:00am - 8:45am EDT

8:45am EDT

Chairperson's Opening Remarks
Speakers
avatar for Wendy Lund

Wendy Lund

Chief Communications Officer, Organon
Wendy is the chief communications officer of Organon, whose vision is to be a leading global women’s health company. She is responsible for establishing and overseeing all aspects of global communications and related advocacy for Organon to help it achieve its aspirations for improving... Read More →


Monday October 4, 2021 8:45am - 9:00am EDT

9:00am EDT

Keynote with Geralyn Ritter, Executive Vice President, External Affairs & ESG, Organon
Speakers
avatar for Geralyn Ritter

Geralyn Ritter

Executive Vice President, External Affairs & ESG, Organon


Monday October 4, 2021 9:00am - 9:45am EDT

9:45am EDT

Launching Viatris: Staring Down the Pandemic. Standing up for our Patients and our People
  • Evaluate how digital technologies, innovations, and influencers have shifted the way we engage with our audiences
  • Highlight opportunities to further instill confidence in the pharma industry and it’s therapeutics
  • Understand how we can work to remove the politics out of science

Speakers
JM

Jennifer Mauer

Head of Global Communications and Corporate Brand, Viatris


Monday October 4, 2021 9:45am - 10:15am EDT

10:15am EDT

Executive Interview
Speakers
avatar for Kristie Kuhl, J.D.

Kristie Kuhl, J.D.

Managing Partner, Global Health Practice Leader, Finn Partners
avatar for Wendy Lund

Wendy Lund

Chief Communications Officer, Organon
Wendy is the chief communications officer of Organon, whose vision is to be a leading global women’s health company. She is responsible for establishing and overseeing all aspects of global communications and related advocacy for Organon to help it achieve its aspirations for improving... Read More →


Monday October 4, 2021 10:15am - 10:30am EDT

10:30am EDT

Networking Break
Monday October 4, 2021 10:30am - 11:00am EDT

11:00am EDT

Panel: The Role of The Pharma Communicator in Addressing and Improving Health Equity
  • Evolve the traditional pharma communications approach to bridging the gap and address health equity head-on
  • Learn how to incorporate diverse perspectives into patient initiatives and into your campaigns
  • Address the unmet need: discuss what patients are really looking for from the industry and how to best serve them

Speakers
avatar for Roslyn Patterson

Roslyn Patterson

Vice President, Marketing & Communications, Ionis Pharmaceuticals
avatar for Tierney Saccavino

Tierney Saccavino

Executive Vice President, Corporate Communications, Acorda Therapeutics
Tierney Saccavino is the Executive Vice President of Corporate Communications at Acorda Therapeutics, a biotechnology company developing therapies that will restore function and improve the lives of people living with neurological diseases.   Ms. Saccavino is a member of Acorda’s executive... Read More →
avatar for Lauren Walrath

Lauren Walrath

Vice President, Public Affairs, Kyowa Kirin
Lauren joined Kyowa Kirin in 2019 and is responsible for building and leading the North America Public Affairs department, and for growing communications and advocacy capabilities to support the region as it continues to expand and grow. She is a key member of the company’s North... Read More →


Monday October 4, 2021 11:00am - 11:45am EDT

11:45am EDT

Panel: Building Digital Trust: Pharma’s Expanded Communication Role in the COVID Era



Speakers
avatar for Matthew Graffeo

Matthew Graffeo

Group Senior Vice President, Digital Department Co-Lead, GCI Health
BL

Bob Libbey

Executive Director - Colleague, Leadership and Digital Communications, Beigene


Monday October 4, 2021 11:45am - 12:30pm EDT

12:30pm EDT

Luncheon
Monday October 4, 2021 12:30pm - 1:30pm EDT

1:30pm EDT

From Pandemic to Infodemic – HCPs on the Frontlines
The global pandemic has spawned another variant: the COVID-19 infodemic — described as “a mix of evolving and conflicting findings, factual errors, rumors, and conspiracy theories, spread lightning-fast through all forms of media, often to promote political agendas rather than public health.” In 2020 we have seen an increase in HCPs use of social media for professional use to share healthcare and wellness information. Physicians and researchers – credible, trustworthy figures in the public eye – are turning to larger forums to share accurate information and for peer to peer learning. In this session, we’ll explore the people, platforms and principles that can lead to transparency and truth.

Monday October 4, 2021 1:30pm - 2:00pm EDT

2:00pm EDT

Panel: Blurring the Lines Between Corporate and Product Brand Management
  • Examine the relationship between corporate and product branding and the larger implications for large pharma and biotech companies
  • Understand the pros and cons of having a centralized branding campaign that associates a corporate entity with it’s most valued brands
  • Discuss opportunities for communications leaders to drive change management

Speakers
avatar for Carrie Fernandez

Carrie Fernandez

Vice President and Head of Communications, Global Oncology, Takeda
Carrie Fernandez is an accomplished communications and public relations executive with more than 20 years of experience across corporate, agency and third-party settings. Carrie has extensive global and U.S. pharmaceutical communications expertise, including thought leadership initiatives... Read More →
avatar for Olga Fleming

Olga Fleming

President, Healthcare and Corporate, Marina Maher Communications
KI

Ken Inchausti

Head, Investor Relations & Communications, Ocugen


Monday October 4, 2021 2:00pm - 2:45pm EDT

2:45pm EDT

Digital Health Trends
Learn about how digital technologies, tools and platforms are changing the way healthcare is delivered globally. Join Ritesh Patel, Senior Partner, Global Digital Health, FINN Partners, for a dynamic presentation on how healthcare is being transformed through innovators and innovations.

Speakers
avatar for Ritesh Patel

Ritesh Patel

Senior Partner, Global Digital Health, Finn Partners
Ritesh bills himself as a digital and social evangelist, and he has been evangelizing digital since the early days of the dot com boom in the late 1990's. As a young man, he joined Agency.com and quickly began to consult with major fortune 500 companies to evangelize the merits of the World Wide Web.Ritesh works at FINN Partners where he consults with major clients on digital health, digital therapeutics, digital transformation and innovation in the healthcare arena gl... Read More →


Monday October 4, 2021 2:45pm - 3:15pm EDT

3:15pm EDT

Networking Break
Monday October 4, 2021 3:15pm - 3:45pm EDT

3:45pm EDT

Going Mainstream: Scandal and Biotech in Pop Culture
  • Survey recent examples of scientific advances' portrayal in pop culture -- from CRISPR to vaccine swag
  • Discuss guiding principles and communicators' responsibilities to our companies/clients and stakeholders
  • Gain insights and ideas to put into practice for navigating real-world scenarios

Speakers
avatar for Lynnea Olivarez

Lynnea Olivarez

Vice President, Corporate Communications, Encoded Therapeutics
Lynnea Olivarez is a life sciences communicator with deep-seated experience across a variety of functions and organizations in the biopharmaceuticals space. She is currently VP, Corporate Communications at Encoded Therapeutics, an up-and-coming gene therapy company based in the Bay... Read More →


Monday October 4, 2021 3:45pm - 4:15pm EDT

4:15pm EDT

How Purpose-Led Organizations Are Increasing Relevance and Raising Stakeholder Expectations
Purpose-driven organizations are redefining the role brands and companies can take in shaping meaningful change in our society. A study published in the Harvard Business Review showed that companies putting purpose at the center of their strategy generated sustained profitable growth and were able to stay relevant in a rapidly changing world while deepening ties with their stakeholders.

What is resonating? How are communications strategies supporting organizational purpose? It’s no longer about growth – but growth in the service of what? Patients and consumers are deciding to follow organizations operating in a transparent, diverse, and culturally relevant manner that aligns with their beliefs and worldview.

This panel which will explore the concept of the purpose-led organization, including strategic intent, ethics and communicating a distinctive approach to innovation to maintain and strengthen corporate relevance.

Speakers
avatar for Elyse Margolis

Elyse Margolis

President, Real Chemistry
avatar for Wendy Lund

Wendy Lund

Chief Communications Officer, Organon
Wendy is the chief communications officer of Organon, whose vision is to be a leading global women’s health company. She is responsible for establishing and overseeing all aspects of global communications and related advocacy for Organon to help it achieve its aspirations for improving... Read More →
avatar for Kelli Teno

Kelli Teno

Director, Pharmacy and Healthcare Services Communications, Walgreens
Kelli Teno’s experience spans global and U.S. communications supporting pharmaceutical, retail and healthcare brands and companies. As director of Walgreens Pharmacy and Healthcare communications, Kelli helps internal and external audiences understand Walgreens rapidly expanding... Read More →


Monday October 4, 2021 4:15pm - 4:45pm EDT

4:45pm EDT

Chairperson's Closing Remarks
Monday October 4, 2021 4:45pm - 5:00pm EDT

5:00pm EDT

Cocktail Reception
Monday October 4, 2021 5:00pm - 6:00pm EDT

6:00pm EDT

Day One Concludes
Monday October 4, 2021 6:00pm - 6:00pm EDT
 
Tuesday, October 5
 

8:00am EDT

Networking Breakfast
Tuesday October 5, 2021 8:00am - 9:00am EDT

9:00am EDT

Chairperson's Opening Remarks
Speakers
avatar for Wendy Lund

Wendy Lund

Chief Communications Officer, Organon
Wendy is the chief communications officer of Organon, whose vision is to be a leading global women’s health company. She is responsible for establishing and overseeing all aspects of global communications and related advocacy for Organon to help it achieve its aspirations for improving... Read More →


Tuesday October 5, 2021 9:00am - 9:15am EDT

9:15am EDT

Panel: Decade of the Employee – Striving to Improve the Employee Experience
  • Examine how companies are communicating vaccine mandates and managing a return to the workplace
  • Analyze what the new way of engaging with your employees ensuring that you are addressing their needs in a thoughtful way
  • Create and communicate your company’s brand to both recruit and retain talent
  • Develop strategies and metrics to build and track internal initiatives

Speakers
avatar for Michele Baer

Michele Baer

Executive Director – Head, U.S. Human Pharma Communications, Boehringer Ingelheim
avatar for Claire Mulhearn

Claire Mulhearn

Vice President and Head of Corporate Communications, agilon health
Claire E. Mulhearn is a senior leader with more than 20 years strategic communications, marketing, and advocacy experience in the healthcare sector. Claire has served in communications leadership roles within large and small-cap healthcare companies, consulting firms, and at the industry... Read More →
avatar for Moyra Knight

Moyra Knight

Vice President Communications, President Astellas Global Health Foundation, Astellas
avatar for Rose Weldon

Rose Weldon

Executive Director, People, Culture and Patient Communications, Bristol Myers Squibb


Tuesday October 5, 2021 9:15am - 10:00am EDT

10:00am EDT

Interactive Group Discussion: Diversity in Communications Staffing
Discuss efforts companies have made to increase diversity in team staffing.

Tuesday October 5, 2021 10:00am - 10:30am EDT

10:00am EDT

Interactive Group Discussion: Employee Engagement in a Hybrid World
How can we find a balance for employee engagement and activities in a hybrid work environment?

Tuesday October 5, 2021 10:00am - 10:30am EDT

10:30am EDT

Interactive Group Discussion: Diversity in Communications Staffing
Discuss efforts companies have made to increase diversity in team staffing.

Tuesday October 5, 2021 10:30am - 11:00am EDT

10:30am EDT

Interactive Group Discussion: Employee Engagement in a Hybrid World
How can we find a balance for employee engagement and activities in a hybrid work environment?

Tuesday October 5, 2021 10:30am - 11:00am EDT

11:00am EDT

Networking Break
Tuesday October 5, 2021 11:00am - 11:30am EDT

11:30am EDT

Gaining Patient Support: Early Collaboration to Help Combat Access and Pricing Challenges
  • Explore the benefits of incorporating the patient voice by engaging with patient advocacy colleagues and key patient groups early on
  • Understand how communications should have a seat at the table to better provide solutions to barriers of access
  • Discuss how to engage HCPs and payers as a vital part of disseminating this information and
  • successfully navigate the communications

Tuesday October 5, 2021 11:30am - 12:00pm EDT

12:00pm EDT

Luncheon
Tuesday October 5, 2021 12:00pm - 1:00pm EDT

1:00pm EDT

Panel: Navigating Strategic Communications Around Milestone Moments as a Company Evolves and Grows
  • Explore the role of investor relations and communications teams during capital raising for a company that is in early development
  • Understand the importance of building a corporate narrative early on to drive the success of a product launch
  • Discuss how to prepare for the moment a company transitions from a one product company to a mid-sized organization
Key Themes to Discuss:
  • Preparing for Adcom meetings
  • Capital Raising and Communicating with the Street
  • Bad Data Readouts
  • Product Launches
  • Activist Investors

Speakers
avatar for Christine Lindenboom

Christine Lindenboom

Vice President, Investor Relations and Corporate Communications, Alnylam
avatar for Claire Mulhearn

Claire Mulhearn

Vice President and Head of Corporate Communications, agilon health
Claire E. Mulhearn is a senior leader with more than 20 years strategic communications, marketing, and advocacy experience in the healthcare sector. Claire has served in communications leadership roles within large and small-cap healthcare companies, consulting firms, and at the industry... Read More →
avatar for Tierney Saccavino

Tierney Saccavino

Executive Vice President, Corporate Communications, Acorda Therapeutics
Tierney Saccavino is the Executive Vice President of Corporate Communications at Acorda Therapeutics, a biotechnology company developing therapies that will restore function and improve the lives of people living with neurological diseases.   Ms. Saccavino is a member of Acorda’s executive... Read More →
avatar for Tracy Rossin

Tracy Rossin

Vice President, Global Head of Communications, Innate Pharma


Tuesday October 5, 2021 1:00pm - 2:00pm EDT

2:00pm EDT

Chairperson's Closing Remarks
Speakers
avatar for Wendy Lund

Wendy Lund

Chief Communications Officer, Organon
Wendy is the chief communications officer of Organon, whose vision is to be a leading global women’s health company. She is responsible for establishing and overseeing all aspects of global communications and related advocacy for Organon to help it achieve its aspirations for improving... Read More →


Tuesday October 5, 2021 2:00pm - 2:15pm EDT

2:15pm EDT

Conference Concludes
Tuesday October 5, 2021 2:15pm - 2:15pm EDT